Journal

Notes on web design, marketing, and growing a business online.(10)

Practical writing from our Bali studio on building websites that work, getting found on Google, and turning visitors into customers.

Featured

Core Web Vitals, Explained Without the Jargon

Google measures how fast and stable your website feels to real visitors. Here is what the three Core Web Vitals mean, why Bali websites are often slow, and the fixes that make the biggest difference.

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More from the journal

09 articles

How Bali Businesses Get Found in AI Search

Google now answers many questions before anyone clicks a link, and people ask ChatGPT where to stay and eat. Here is what that changes for Bali businesses, and what to do about it.

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Short-Form Video for Bali Hospitality: Build a System

Reels, TikToks and Shorts reward consistency more than luck. A practical way for Bali hotels, villas and restaurants to plan, shoot and publish short video without burning out.

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Turn WhatsApp Chats Into Paying Guests

In Bali, much of the real selling happens on WhatsApp. How to make your website feed it properly, reply faster, and know when a spreadsheet is no longer enough.

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What Makes a Bali Villa Website Actually Convert

Booking sites are useful, but every booking through them carries a cost. A look at what a villa's own website needs so guests feel confident enough to book direct.

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5 Website Mistakes Australian Business Owners Still Make in 2025

Despite a mature digital economy, many Australian businesses are still missing the mark with their websites — not through lack of effort, but because a handful of avoidable mistakes quietly undo everything else the site is trying to do.

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Local SEO in Bali: How to Rank Higher on Google as an Expat Business Owner

Getting found on Google in Bali isn't about global reach — it's about local visibility.

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Website Design Trends 2025: What Australian Brands Should Embrace Now

A new year brings a new wave of design trends — and 2025's are less about flashy visuals and more about how a site feels to use.

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Why Australian Businesses Are Outsourcing Their Web Projects to Bali

There's a growing shift in how businesses approach digital projects — and Bali is becoming a hotspot for outsourcing high-quality work.

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Why Every Expat Business in Bali Needs a High-Performing Website

If you're an expat running a business in Bali, your website isn't just a digital calling card — it's your most powerful tool for visibility, trust, and ultimately revenue.

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